The Psychology of Color
You may want to choose colors for your brand simply because you think they’re pretty, but it’s important to understand that there’s value to color beyond aesthetics. Color plays a major role in your brand. You’ll want to choose colors that attract and connect with your target customer.
There are a lot of factors that contribute to how a person reacts to certain colors. Gender, personal preference, experiences, and cultural differences can have an effect on how a person interprets colors. With that said, there have been countless studies that have found specific colors are tied to certain emotions. Take a look at the list below before you begin selecting colors for your brand.
Passionate, sexy, stimulating, powerful, strong
Inviting, happy, creative, fun, encouraging
Optimistic, energetic, youthful, positive, uplifting
Fresh, healthy, reliable, balanced, safe
Secure, trusting, peaceful, tranquil, honest, loyal
Spiritual, luxurious, compassionate, imaginative
Sensitive, playful, feminine, nurturing
Reliable, stable, wholesome, comfortable