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Riley Yahr Creative Studio
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Welcome to The Blog

Advice, tips and resources for freelancers and small business owners

Branding Squarespace Marketing photography


Rebranding 101: When and Why to Refresh Your Brand
Rebranding 101: When and Why to Refresh Your Brand
Design, BrandingRiley YahrMarch 19, 2025
How to Use Your Logo Files
How to Use Your Logo Files
Design, BrandingRiley YahrMarch 6, 2025
Creating a Cohesive Visual Identity Across All Platforms
Creating a Cohesive Visual Identity Across All Platforms
Branding, DesignRiley YahrFebruary 3, 2025
The Impact of Typography on Brand Perception
The Impact of Typography on Brand Perception
Branding, DesignRiley YahrFebruary 3, 2025
Level Up Your Marketing with Professional Photography
Level Up Your Marketing with Professional Photography
Photography, MarketingRiley YahrFebruary 3, 2025
What is a Brand Guide and Why do You Need One?
What is a Brand Guide and Why do You Need One?
Design, BrandingRiley YahrFebruary 20, 2020brand guide, marketing, logo, colors, fonts, typography, photography, branding, guidelines, reference tool
The Psychology of Color
The Psychology of Color
Design, BrandingRiley YahrSeptember 30, 2019color, psychology, branding, identity, color meanings, red, orange, green, blue, purple, brown, pink, design, emotions
What Are Marketing Materials & Why Do You Need Them?
What Are Marketing Materials & Why Do You Need Them?
Branding, BusinessRiley YahrMarch 31, 2019Collateral, Collateral items, branding, marketing, design, consistency, businessComment
4 Tips For Your Consultation Call
4 Tips For Your Consultation Call
BusinessRiley YahrMarch 30, 2019consultation call, tips, advice, business, phone call, potential client
6 Tips to Create a Beautiful & Successful Instagram Feed
6 Tips to Create a Beautiful & Successful Instagram Feed
Design, Branding, BusinessRiley YahrFebruary 19, 2019Instagram, design, branding, consistency, photos, graphics
3 Ways To Lower Your Stress & Improve Your Business
3 Ways To Lower Your Stress & Improve Your Business

Sometimes, it seems there is nothing more stressful than running a business or living a professional life. Yet, stress can be antithetical to success, especially in the workplace. If you want to see your goals flourish, it’s important to learn how to step back.

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BusinessRiley YahrJanuary 23, 2019Business, Stress, Life, Career
6 Inspiring Podcasts for the Woman Entrepreneur
6 Inspiring Podcasts for the Woman Entrepreneur
BusinessRiley YahrJanuary 22, 2019podcasts, entrepreneur, being boss, ellechat, strategy hour, she did it her way, second life, goal digger, business, strategies, tips, advice
Impress Your Clients With These 4 Simple Tips
Impress Your Clients With These 4 Simple Tips
BusinessRiley YahrJanuary 11, 2019freelancing, freelancer, designer, impress, clients, welcome packet, thank you card, organized, businessComment
4 Key Questions To Answer Before You Begin The Branding Process
4 Key Questions To Answer Before You Begin The Branding Process
Design, Business, BrandingRiley YahrJanuary 1, 2019branding, questions, copywriting, brand, voice, business
Squarespace SEO
Squarespace SEO
SquarespaceRiley YahrDecember 31, 2018Squarespace, SEO, Search Engine Optimization, freelancing, freelancer
How To Write Website Copy That Will Attract Your Dream Clients
How To Write Website Copy That Will Attract Your Dream Clients

Your website design is crucial in attracting your clients, but your website copy is a major part in converting inquiries into clients.

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Squarespace, BusinessRiley YahrDecember 15, 2018website, copy, copywriting, writing, clients, business
Squarespace 101 - Beginner's Guide to Blogging
Squarespace 101 - Beginner's Guide to Blogging
SquarespaceRiley YahrDecember 6, 2018Squarespace, website design, blogging, blog, categories, tags, posts
10 Reasons Why Squarespace Is My Favorite Platform
10 Reasons Why Squarespace Is My Favorite Platform

There are a lot of web platforms out there and it can be tough to decide which one is best for you. My favorite web platform to date is, hands down, Squarespace. I highly recommend it to each and every one of my design clients and these are my reasons why:

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SquarespaceRiley YahrOctober 25, 2018Squarespace, design, website, webdesign, coding, templates, seo
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We’ve moved to Lake Tahoe! 🌲 While we continue to serve clients nationwide, we’re thrilled to connect with local Tahoe businesses. Whether you need branding, web design, marketing, graphic design, or photography, we’re here to elev
Design that inspires 😍 Loved capturing these moments for @rinconroad 

Photography for @rinconroad
A pattern to brighten your day ☀️ 

Design for @blueplanetecoeyewear

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