4 Tips For Your Consultation Call
A consultation call is the first phone call between you and a potential client. A free consultation call is essential for the potential client to get to know you and decide if you and your services are the right fit. It’s your chance to book the client. Here are four tips to nail your consultation call and up your chances on booking the client!
1. Keep the call around 30 minutes
It’s important to set aside a certain amount of time for the phone call. Keep it short - 20-30 minutes is perfect. That’s just the right amount of time to get to know one another. If there’s not a predetermined time-frame for the call, it can last for hours. Sometimes potential clients might be trying to dig for free advice, even if they don’t know necessarily mean to do so. It’s okay to give a few pointers here and there, but it they want more from you, they should schedule another call for a fee.
2. Talk to your potential client as if they have already booked you.
If you talk to them as if they’ve already hired you, it makes you seem confident which in turn makes the potential client feel confident in you. Replace the “If you choose me, we would do this and that” with “Once we begin, I will do this”. Wording it like this will also make it easier for the potential client to envision how things will actually go.
3. State your price with confidence
A lot of times people feel awkward when revealing their prices and often times they back up their price with something like “I know that seems like a lot, but we can work something out and I can give you a discount”. I had the hardest time with this when I first started out. I used to tell my clients my price, but then back it up with something like “But we can work something out that works for the both of us”. This always resulted in the client paying less and leaving me looking insecure. This insecurity tells your clients that you don’t think you’re worth that much. Simply state your price or rate and leave it at that.
4. Be professional, yet personable
Don’t try and impress the potential client with the technical terms relating to your field. Yes, this shows you’re an expert, BUT it will leave the client feeling confused and overwhelmed. Instead, speak to them as if they're a friend, while still keeping it professional.